Background

• In 1981 the Piroche "Piro(ne) und Che(not)" was established, and due to the corporate philosophy and innovative technique, the company advanced to a cosmetics manufacturer of the avant-garde within a very short period of time.
  
  
• Henri Chenot as creator of the Method actively accompanied the company until the year 2000.
  
  
• From 1982 to 1995 Piroche distributed its products under its own logo "Piroche cosmétiques".
  
  
• In 1983 Piroche granted the licence to the countries of Austria, Germany and Switzerland.
  
  
• In 1988 Piroche expanded and set up its first subsidiary with an active staff in Barcelona.
  
  
• From 1995 to 2000 the products were distributed under the name "Henri Chenot".
  
  
• Since January 2001 the company has distributed its products under its own "Piroche cosmétiques" logo again.
  
  
• In 2001 Piroche launched an anti-age line, "Noésis", of the highest quality, which has been exclusively designed for commercial distribution.
  
  
• In September 2003 the new building was inaugurated. The new building accommodates a further training centre in which courses and seminars are held.
  
  
• About 2500 cosmeticians trained in special courses work with Piroche Products all over the world.
  
  
• Since its establishment Mario Pirone has managed the Meran cosmetics company, whereas Mrs Pirone and their two daughters manage the production, marketing and export, and together they lead the company into a successful future.
  
  
• The logos and letterings which distinguish the two lines are legally protected.